AN ANALYSIS OF LIVING CENTURY – OLD TURKISH BUSINESSES IN TERMS OF MISSION AND VISION DECLARATIONS, CORE VALUES, ETHICAL PRINCIPLES AND POLICIES

Abstract

The purpose of this study is to examine the mission and vision statements, core values, ethical principles, and policies of centuries-old Turkish businesses. For the purpose of the study, the mission and vision declarations, core values, ethical principles, and policies on the corporate web pages of 82 businesses that have passed a century since their establishment were included in the research. Descriptive content analysis, one of the qualitative research methods, was used in the study. NVIVO 14 qualitative analysis program was used in the data analysis of the research. Word frequencies, and word clouds created in 4 main themes were obtained through the Nvivo 14 qualitative analysis program. In the study, it was determined that 64 of the centennial Turkish businesses have a corporate web page. It was determined that 19 of the businesses had a mission, 18 had a vision, 17 had core values and only 6 had ethical principles and policies. In addition, in these documents, it was determined which words or word groups the businesses emphasized and repeated frequently. At the end of the research, various suggestions for today's businesses are presented.